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Jean-Eric Pelet holds a BA (Hns) in Advertising from Southampton Institute, England, an MBA with distinction in Information Systems from Laval University, Québec, Canada and a PhD with distinction in Marketing from Nantes University, France. As an assistant professor at ISG Paris and at SupAgro Montpellier, he worked on problems concerning consumer behaviour when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland) teaching e-marketing, ergonomics, usability, and consumer behaviour at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine – Nantes). Dr. Pelet has also actively participated in a number of European Community and National research projects. His current research interests focus on, social networks, interface design, and usability. (more)

Research Topic

Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying (more)

Topics of interest

- e-Marketing
- Interfaces, colors
- Ergonomics / Usability
- Writting on the Web
- Wine on the Internet
- Digital Social Networks...

Work on

Knowledge management and content Management System: kmcms.com (e-learning) and kmcms.net (research)

jep